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How to Create a Complex Funnel

How to Create a Complex Funnel
Written by PJ Guerrero
Updated 10 months ago
In this video, you will learn how to create a complex funnel with 2 upsells, 2 downsells, and 5 possible scenarios and how to map out each scenario to ensure your funnel is properly configured.




Remember These Simple Rules:


  1. 1.) The ONLY way a visitor reaches an upsell is when their previous decision is a "yes."
  2. 2.) The ONLY way to reach a downsell is when their previous decision is a "no."



So In order for the visitor to see another offer after saying "no" to a downsell is to add another downsell after the last downsell in your funnel settings, not an upsell.  This "downsell" can actually be an upsell offer, but it doesn't matter what you call it, it's all about setting up the funnel properly to route your visitors the way you want.
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