How to Set Up Abandoned Cart Emails in Klaviyo

How to Set Up Abandoned Cart Emails in Klaviyo
Written by Jonathan Diaz
Updated 3 years ago
In this video, you will learn how to configure your abandoned carts in Klaviyo to work with your Funnel Buildr checkout pages.

NOTE: Currently, we do not send any data about the items left in the cart so you won't be able to show a preview in the email of the product images and details like you can through Shopify.  We are, however, working on figuring out a way to do this.  This article will be updated accordingly.


  1. Configure and connect Klaviyo to Funnel Buildr in the app general settings.  See related tutorial.
  2. Inside Klaviyo, create a new list and give it a name you'll recognize to be used with Funnel Buildr.
  3. Create a "Flow" inside Klaviyo.  Give it a name and select the trigger of "subscribes to a list," then choose the list you just created in step 2.
  4. Add an email (or multiple emails) to this flow that will be sent automatically to your abandoned cart users.
  5. Edit your emails to include the "checkout_url" field selected from the "Insert property" drop down menu in the text editor of Klaviyo.  Save your changes.
  6. Set your new abandoned cart list in the general settings of Funnel Buildr.
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