First of all, in order to get this done, you would need to create a Page from the backend of Shopify: http://prntscr.com/pnudj8 and put your desire TEXT or HTML.
Once done, please go to the Customization Section -> Sections -> Add A Section: http://prntscr.com/pnudsq -> Custom Page Section (http://prntscr.com/pnudy0) -> then attach the page you created: http://prntscr.com/pnue12
PS: If you want to reorder, just simply DRAG TO REORDER here: http://prntscr.com/pnue5i
Note: You can manipulate/ change the colors from here: http://prntscr.com/pnuehe but if you're knowledgeable enough with coding section, you can do some custom coding in the page.
TAGS: custom html on homepage, custom text on homepage, custom text on home page, custom text, custom html,